OUR PROJECT KICK-OFF started with a branding exercise to identify cornerstone items such as the practice’s brand personality, market, and audience. This is one of my favorite parts of the project, jumping in and thoroughly understanding the industry space. The majority of patients are children who need an autistic evaluation. New experiences are somewhat uncomfortable no matter what age you are. One of the top goals was to give the future client a sense of predictability with lots of pictures of the office and a guided tour of the process.
After exploring the background and branding basics, we turned towards identifying design elements like the color palette, typography, and logo.