THE MAJORITY OF MY NEW CLIENTS come from referrals. Cassie Majestic (referred locally) reached out for a logo and website revamp. She was seeking a website with a modern feel, clean lines, and pops of color. There was a strong desire to give the visitor a sense of predicability in the process and environment. In addition, given the highly confidential nature of her business, she needed assistance setting up a HIPAA compliant email service.
CLIENT: Majestic Psychological Services
DELIVERABLE: Logo and website
OUR PROJECT KICK-OFF started with a branding exercise to identify cornerstone items such as the practice’s brand personality, market, and audience. This is one of my favorite parts of the project, jumping in and thoroughly understanding the industry space. The majority of patients are children who need an autistic evaluation. New experiences are somewhat uncomfortable no matter what age you are. One of the top goals was to give the future client a sense of predictability with lots of pictures of the office and a guided tour of the process.
After exploring the background and branding basics, we turned towards identifying design elements like the color palette, typography, and logo.
Color palette applied for logo and website.
Tom is wonderful to work with! He's responsive to feedback, timely, and great at his job. He made my- somewhat detailed- vision into a reality and really delivered a quality logo / website. I never felt bad telling him something needed to change and he really seemed to understand the direction I wanted to take with my website. Highly recommend!
FRIENDLY, SIMPLE, NATURAL, CASUAL, PLAYFUL were a few of the brand attributes that surfaced in our early discussions. With these guiding terms the typography was a sans-serif with rounded terminals.
The sprouting leaves or young tree symbol was chosen to represent growth and progression while tying in the “natural” brand attribute.
Additional logo options.
Final logo.
Homepage screenshot. Lots of images were used to give the visitor a sense of predicability prior to their visit.
Sample secondary webpage guided towards parents.
Let's Get Started!
Reach out and connect. At the end of the day, each one of us has the same goal, to push our dreams to their potential and make them a reality. I’m happy to just talk through your ideas and act as a sounding board. Let me know what works for you.
– Tom