An Overlooked Gem in Website Design

Every website tells a story. Much like a captivating narrative, it demands specific elements and tools to engage your audience effectively. One powerful method is to showcase your organization’s impressive statistics in the website design. Often (and unfortunately), these invaluable insights are tucked away within emails, PDFs, or other inaccessible digital formats. By keeping them visible, you offer your audience a clear, concise visual that underscores your positive impact and potential. Recognizing that not everyone will read your entire website (and avoid text walls), visitors tend to scan first and focus on what grabs their attention. Presenting these statistics upfront bolsters your digital reputation and instills greater confidence in your offerings.

What statistics should I be gathering?

When considering what statistics to gather for your website, it’s crucial to align them to your organization’s goals and objectives. Take a moment to reflect on what you aim to achieve through your website. By gathering and presenting relevant statistics in your website design, you not only provide valuable insights to your audience but also enhance your organization’s credibility.

Website Design Example: Quora

Let’s take a look at Quora, an online platform for questions, answers and discussions. Their business goal is to attract organizations so they advertise and highlight their position as an industry thought leaders. Consequently, to help prove Quora has a valuable, established, and well educated community they include stats like the percentage of users with a college degree, monthly visitors, etc.

What Was the Goal?

Incorporating key statistics is just one strategy among many to enhance your visitors’ confidence in your brand. Undoubtedly, it’s easy to veer off course from the original intent and end up with a disconnected assortment. Therefore, to ensure coherence, align these numbers with specific business objectives, reinforcing your brand’s credibility in the website design and eyes of your customers.


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