Project kick-offs involve several cornerstone activities that each play a significant role throughout your endeavor. One of the most critical tasks is defining your brand personality. Make no mistake, this isn’t YOUR personality, it’s how your customers will perceive your service or product. I’m not a fan of big, long, wordy requirement documents, so I
One of my passions is graphic design. I create logos for clients and it fascinates me that we see thousands of logos every day but only a few manage to grab our attention. Some are more explanatory than others but what they all have in common is a story which could be the history of how their brand came to be or what they stand for.
Hands-down, WordPress is one of the most popular content management services on the market. Countless articles and theme stores with stunning displays make the process look tremendously easy. Live mock-up sites allow you to stroll through the content effortlessly. If that isn’t enough there are literally over a thousand different themes available for purchase. With
In an earlier blog post, we talked about how to identify your brand personality . A very simple but effective route to identify your brand with 7 descriptive words. In this session, we take that baseline and put it in practice. Your brand personality should strongly influence and be consistent on your entire website. One of the
Does this sound familiar? You’re working in a group, frustrated with the lack of progress; there are too many opinions, no clear leader or decision-maker. Do you think it would be easier if you called all the shots? Probably. But for projects like building a company website, the solution tends to be better in a