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Sweating the details, the difference between adequate service and exceptional service.

two parrots looking opposite directions

Designing for Objections

One of the first items addressed in my designs are user objections. This dips a little into the psychology of the user; we anticipate why they would not take you up on your offer. Maybe they are short on time, funds, or adequate information to pull the trigger. A short brainstorm session pays big dividends

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brick wall

3 Quick Tips To Break Down Text Walls

One of the biggest culprits for low engagement is a text wall. We all fall into this trap; it’s hard enough finding the time to get your thought down, grammar check, spell check, upload to the web, etc., etc., etc. Unfortunately this frequently ends up in a unfriendly format for the eyes and will under

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Tom looking forward to getting this photo taken

Look like you’re sneaking up on a water buffalo 😮

Welcome to Spring. The weather has finally started to settle down. One of my way overdue, procrastinated spring chores was to update my online profile photos. Not my favorite task. What pushed me to do this was Donna needed some for her new venture. She recently joined a new team with First Street Real Estate. One

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power meters next to each other

Google Analytics 4 – Why should I care?

One of the bigger web changes coming at us in 2023 is Google Analytics 4 (GA4). It is one of the most popular analytics tools due to its powerful reporting capabilities, integration with other Google services such as ads, and last but not least it is free. In this article, I will give a brief

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Map and checklist for backpacking trip

Prepping Images For The Journey Ahead

Last weekend, we finally had a day to get outside. The weather forecast looked good, so we decided on a long day-hike with the kids. If you have ever gone on the trail for an extended amount of time or day hiked with kids, you know a little preparation goes a long way. Once out

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stairway view looking down

Why should I care about the footer?

A footer is the bottom section of your website, a component that typically receives the least amount of design attention. As the name implies, it’s not making the first impression (like the hero section) but in many cases, but it’s the last thing they see before they leave your site. Typically, this area is bare-bone

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tools, wrench, screw

3 Must Have Chrome Extensions

As a web designer and developer, I spend the majority of my day online. Time is of the essence, so if I can find tools that shave off a few seconds on a task, it’s a big win. Within Google Chrome, you can install “extensions”, which essentially allow you to customize the browser and make

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What Is Your Brand Personality?

Project kick-offs involve several cornerstone activities that each play a significant role throughout your endeavor. One of the most critical tasks is defining your brand personality. Make no mistake, this isn’t YOUR personality, it’s how your customers will perceive your service or product. I’m not a fan of big, long, wordy requirement documents, so I

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3 Essential Tips When Choosing Your WordPress Theme

Hands-down, WordPress is one of the most popular content management services on the market. Countless articles and theme stores with stunning displays make the process look tremendously easy. Live mock-up sites allow you to stroll through the content effortlessly. If that isn’t enough there are literally over a thousand different themes available for purchase. With

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5 Steps to Increase Website Conversions with Contact Form

In an earlier blog post, we talked about how to identify your brand personality . A very simple but effective route to identify your brand with 7 descriptive words. In this session, we take that baseline and put it in practice. Your brand personality should strongly influence and be consistent on your entire website. One of the

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Let's Get Started!

Reach out and connect. At the end of the day, each one of us has the same goal, to push our dreams to their potential and make them a reality. I’m happy to just talk through your ideas and act as a sounding board. Let me know what works for you.

-Tom

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