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Sweating the details, the difference between adequate service and exceptional service.
Look like you’re sneaking up on a water buffalo 😮
Welcome to Spring. The weather has finally started to settle down. One of my way overdue, procrastinated spring chores was to update my online profile photos. Not my favorite task. What pushed me to do this was Donna needed some for her new venture. She recently joined a new team with First Street Real Estate. One
Google Analytics 4 – Why should I care?
One of the bigger web changes coming at us in 2023 is Google Analytics 4 (GA4). It is one of the most popular analytics tools due to its powerful reporting capabilities, integration with other Google services such as ads, and last but not least it is free. In this article, I will give a brief
Prepping Images For The Journey Ahead
Last weekend, we finally had a day to get outside. The weather forecast looked good, so we decided on a long day-hike with the kids. If you have ever gone on the trail for an extended amount of time or day hiked with kids, you know a little preparation goes a long way. Once out
Why should I care about the footer?
A footer is the bottom section of your website, a component that typically receives the least amount of design attention. As the name implies, it’s not making the first impression (like the hero section) but in many cases, but it’s the last thing they see before they leave your site. Typically, this area is bare-bone
3 Must Have Chrome Extensions
As a web designer and developer, I spend the majority of my day online. Time is of the essence, so if I can find tools that shave off a few seconds on a task, it’s a big win. Within Google Chrome, you can install “extensions”, which essentially allow you to customize the browser and make
What Is Your Brand Personality?
Project kick-offs involve several cornerstone activities that each play a significant role throughout your endeavor. One of the most critical tasks is defining your brand personality. Make no mistake, this isn’t YOUR personality, it’s how your customers will perceive your service or product. I’m not a fan of big, long, wordy requirement documents, so I
Mapping Out Outdoor Logos
One of my passions is graphic design. I create logos for clients and it fascinates me that we see thousands of logos every day but only a few manage to grab our attention. Some are more explanatory than others but what they all have in common is a story which could be the history of how their brand came to be or what they stand for.
3 Essential Tips When Choosing Your WordPress Theme
Hands-down, WordPress is one of the most popular content management services on the market. Countless articles and theme stores with stunning displays make the process look tremendously easy. Live mock-up sites allow you to stroll through the content effortlessly. If that isn’t enough there are literally over a thousand different themes available for purchase. With
5 Steps to Increase Website Conversions with Contact Form
In an earlier blog post, we talked about how to identify your brand personality . A very simple but effective route to identify your brand with 7 descriptive words. In this session, we take that baseline and put it in practice. Your brand personality should strongly influence and be consistent on your entire website. One of the
How To Make Group Decisions Suck Less
Does this sound familiar? You’re working in a group, frustrated with the lack of progress; there are too many opinions, no clear leader or decision-maker. Do you think it would be easier if you called all the shots? Probably. But for projects like building a company website, the solution tends to be better in a
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Reach out and connect. At the end of the day, each one of us has the same goal, to push our dreams to their potential and make them a reality. I’m happy to just talk through your ideas and act as a sounding board. Let me know what works for you.
-Tom