Stone Foundation of
New Jersey

Logo & Website

Beginning with the Foundation’s first grants in 1998, they distributed over $5.5 million to more than 50 organizations. With the foundation preparing to double in size, they needed a “face” for their organization, which included a brand guide, logo, and website.

The inspiration for the bee hive or group of hexagons (that ultimately form one hexagon) was inspired by the nature of grants provided by the Stone Foundation. The grants work not towards a single cause but to network of organizations that work together to offer different complementary services, like a hub.In addition, given the casual and modern culture of the organization, we went with a lower-case, sans-serif font in the logo.

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