How Nonprofits Should Actually Be Using AI Right Now
Artificial intelligence is suddenly everywhere. Every week seems to bring a new tool, a new platform, or a new prediction about how AI is going to completely change the way organizations operate. For many nonprofit leaders, the conversation feels equal parts exciting, overwhelming, and difficult to evaluate. At the same time, most nonprofit teams are […]
The Hidden Cost of an Outdated Website
Most websites are not technically broken. Pages still load. Donation forms still process. Information still exists somewhere on the site. Because of that, website updates are often pushed down the priority list in favor of more immediate operational needs. But over time, outdated websites create hidden costs that quietly affect trust, staff efficiency, accessibility, and […]
The Color I Use Most Often
If you looked through the websites I design, you might notice a color that appears again and again.
Websites Should Guide, Not Push
Many websites try too hard to sell. Pop-ups appear before you’ve read a sentence. Buttons compete for attention. Headlines promise urgency and demand action immediately. The experience feels less like a helpful introduction and more like a sales pitch.
The 5 Signs Your Website’s Navigation Is Hurting You
Your navigation menu is one of the most important parts of your website. Done well, visitors find what they need instantly. Done poorly, they bounce or worse, they assume you don’t have what they need. Here are five clear signs your navigation might be working against you.
Is Your Donation Experience Costing You Donations?
When it comes to nonprofit websites, one element matters more than most: the donate button.
The Email Platforms I Actually Recommend to Clients
There are hundreds of email marketing platforms out there and they all promise the same thing: better open rates, more automation, fewer headaches.
The Critical 6 To Consider- Website Updates
Updating your website is a lot like renovating your home. Just as you wouldn’t knock down a wall or change a layout without considering how it impacts the structure, flow, and functionality of the entire house, you shouldn’t make changes to your website without thinking through a few key areas.
5 Website Elements You Should Scrap Immediately
In today’s fast-paced digital landscape, website performance and user experience are paramount. Every decision you make about content delivery, design, and functionality can either draw users in or drive them away.
An Overlooked Gem in Website Design
Every website tells a story. Much like a captivating narrative, it demands specific elements and tools to engage your audience effectively. One powerful method is to showcase your organization’s impressive statistics in the website design. Often (and unfortunately), these invaluable insights are tucked away within emails, PDFs, or other inaccessible digital formats. By keeping them visible, you offer your audience a clear, concise visual that underscores your positive impact and potential. Recognizing that not everyone will read your entire website (and avoid text walls), visitors tend to scan first and focus on what grabs their attention. Presenting these statistics upfront bolsters your digital reputation and instills greater confidence in your offerings.