Updating your website is a lot like renovating your home. Just as you wouldn’t knock down a wall or change a layout without considering how it impacts the structure, flow, and functionality of the entire house, you shouldn’t make changes to your website without thinking through a few key areas.
The Critical 6 To Consider- Website Updates 🌟💻 Read More »
In today’s fast-paced digital landscape, website performance and user experience are paramount. Every decision you make about content delivery, design, and functionality can either draw users in or drive them away.
5 Website Elements You Should Scrap Immediately Read More »
Every website tells a story. Much like a captivating narrative, it demands specific elements and tools to engage your audience effectively. One powerful method is to showcase your organization’s impressive statistics in the website design. Often (and unfortunately), these invaluable insights are tucked away within emails, PDFs, or other inaccessible digital formats. By keeping them visible, you offer your audience a clear, concise visual that underscores your positive impact and potential. Recognizing that not everyone will read your entire website (and avoid text walls), visitors tend to scan first and focus on what grabs their attention. Presenting these statistics upfront bolsters your digital reputation and instills greater confidence in your offerings.
An Overlooked Gem in Website Design Read More »
Web accessibility has emerged as a prominent and trending topic for numerous organizations. When executed effectively, it has the potential to enhance your brand and expand your audience. At its core, web accessibility ensures equal access to information, fostering inclusivity rather than exclusivity. An accessible website offers several benefits: Avoidance of legal issues and potential
Three of the Most Common Web Accessibility Issues… and how to fix them 🔑 Read More »
First Impression As the old saying goes, first impressions go a long way. On the web you have an even shorter window of time (vs. being in person) and you can not see you users reaction to your site. The first thing your visitors see upon arriving at your site is the top section, called
The Most Important Part of Your Website Read More »
One of the first items addressed in my designs are user objections. This dips a little into the psychology of the user; we anticipate why they would not take you up on your offer. Maybe they are short on time, funds, or adequate information to pull the trigger. A short brainstorm session pays big dividends
Designing for Objections Read More »
One of the biggest culprits for low engagement is a text wall. We all fall into this trap; it’s hard enough finding the time to get your thought down, grammar check, spell check, upload to the web, etc., etc., etc. Unfortunately this frequently ends up in a unfriendly format for the eyes and will under
3 Quick Tips To Break Down Text Walls Read More »
Welcome to Spring. The weather has finally started to settle down. One of my way overdue, procrastinated spring chores was to update my online profile photos. Not my favorite task. What pushed me to do this was Donna needed some for her new venture. She recently joined a new team with First Street Real Estate. One
Look like you’re sneaking up on a water buffalo 😮 Read More »
One of the bigger web changes coming at us in 2023 is Google Analytics 4 (GA4). It is one of the most popular analytics tools due to its powerful reporting capabilities, integration with other Google services such as ads, and last but not least it is free. In this article, I will give a brief
Google Analytics 4 – Why should I care? Read More »
Last weekend, we finally had a day to get outside. The weather forecast looked good, so we decided on a long day-hike with the kids. If you have ever gone on the trail for an extended amount of time or day hiked with kids, you know a little preparation goes a long way. Once out
Prepping Images For The Journey Ahead Read More »