Tom

First Impression As the old saying goes, first impressions go a long way. On the web you have an even shorter window of time (vs. being in person) and you can not see you users reaction to your site. The first thing your visitors see upon arriving at your site is the top section, called

One of the first items addressed in my designs are user objections. This dips a little into the psychology of the user; we anticipate why they would not take you up on your offer. Maybe they are short on time, funds, or adequate information to pull the trigger. A short brainstorm session pays big dividends

One of the biggest culprits for low engagement is a text wall. We all fall into this trap; it’s hard enough finding the time to get your thought down, grammar check, spell check, upload to the web, etc., etc., etc. Unfortunately this frequently ends up in a unfriendly format for the eyes and will under