Project kick-offs involve several cornerstone activities that each play a significant role throughout your endeavor. One of the most critical tasks is defining your brand personality. Make no mistake, this isn’t YOUR personality, it’s how your customers will perceive your service or product. I’m not a fan of big, long, wordy requirement documents, so I […]
One of my passions is graphic design. I create logos for clients and it fascinates me that we see thousands of logos every day but only a few manage to grab our attention. Some are more explanatory than others but what they all have in common is a story which could be the history of how their brand came to be or what they stand for.