"We hope our audience will feel empowered, excited and invigorated as they read and learn more about community rights."
Community Environmental Legal Defense Fund (CELDF) is not a typical environmental organization. They assist communities to develop first-in-the-nation, groundbreaking laws to protect rights – including worker, environmental, and democratic rights, and rights of nature. CELDF's publication "On Community Civil Disobedience in the Name of Sustainability" needed a new book jacket cover and updated title.
The design challenge was to continue attracting readers to this publication and drawing attention to the subject matter through a new and innovative design. Based on the non-profits brand guidelines and publishers requirements, we came up with 12 initial ideas which evolved into 3 options for the cover.
"Working with Tom was such a pleasure! His expertise and guidance with our project were so appreciated, as was his creativity and collaborative spirit."
After all stakeholders, publishing house, and management provided feedback, we went with option #3 "City Leaves" as the subtitle fed curiosity and the overall feel provided a simpler yet bold feel.