Ipad on a desk with the homepage of the Stone Foundation of New Jersey

Stone Foundation of new jersey

Website & Logo

Beginning with the Foundation’s first grants in 1998, they distributed over $5.5 million to more than 50 organizations working to provide access and exposure to the arts, education, natural environment, and health serices.

With the organization preparing to double in size, they needed a "face" for their organization, which included a brand guide, logo, and website.

The inspiration for the bee hive or group of hexagons (that ultimately form one hexagon) was inspired by the nature of grants provided by the Stone Foundation. The grants work not towards a single cause but to network of organizations that work together to offer different complementary services, like a hub.

In addition, given the casual and modern culture of the organization, we went with a lower-case, sans-serif font in the logo.


Screenshot of the homepage
Brand guide with the brand collor palette and logo variations and typography